When you want to truly stand out with your campaign, you need to get “out of the box”. Rectangle thinking is for standard campaigns, regular events, normal sales. Get noticed with a custom shape, and the results will come. With thousands of cars per day passing by most yard/road signs, why not get many, many more people to consider your message. When it comes to advertising, you have to be noticed to succeed. “By definition, remarkable things get remarked upon” – Seth Godin. And there is the classic, “Make it simple. Make it memorable. Make it inviting to look at” – Leo Burnett. What are these giants of advertising saying? Stand out. Simple, clean, pretty, unique works.